from a logo to a city transportation system (+ everything in between)
Designed a complete refresh for Canvas. Revamped the existing brand and visual design, and introduced consistent brand guidelines, Led the web redesign.
A collection of hand-illustrated graphics for a fraternity's live events. `````Typographic posters with hand-drawn elements, supplemented with digital illustration, each built around the event's theme.
A travel-campaign visual system for Sri Lanka - illustrated, place-rooted, and built to translate across print and social formats.
An algorithmic recreation of Vera Molnár's Int/Cont (1996) - rebuilt from pseudocode in Grasshopper and Python, then animated as a parametric study of the original five-panel series.
A three-day sprint to brand and launch an event across socials. Created identity, key art, and a full set of campaign cuts ready to ship.
A refreshed identity system for the International Student Association at UC Berkeley - a new mark, palette, and typographic system, rolled out across social, events, and merch.
A ground-up rebrand for a 100+ member chapter with decades of inconsistent visual identity - designed, ratified by the membership, and launched across merch, social, and recruitment materials.