Canvas
Identity & Web Redesign
Canvas
Identity & Web Redesign
Project Overview
A complete visual refresh for Canvas Interior Design Studio
The project spanned a new logo, color palette, and a re-designed website that evolved with the studio's growth.
Phase 01
Identity Refresh
Brief
Rebuild the wordmark around a more confident custom letterform, simplify the pencil glyph, and standardize the type system for digital legibility. Drag across the image to compare before and after.
Phase 02
Logo & Color System
Brief
Develop a flexible system so the mark adapts across light and dark applications while retaining the same recognizable structure — with a warm palette engineered for both digital and print.
Brand System Sheet
Color Palette
Canvas White
#FAFFFF
Canvas Yellow
#F4D03E
Canvas Orange
#E77E24
Canvas Coral
#E84C3C
Canvas Charcoal
#2D3436
Typography
Butler
Display — headings, quotes, editorial moments
Display Serif
Montserrat
Body copy, navigation, UI labels, and captions
Sans-Serif
Phase 03
Web Architecture & Rollout
The site was restructured around a single, scannable reading order — large imagery, restrained type, and clear sectioning — so project work surfaces first. The renewed identity then translated across the website and broader brand applications, holding consistent typographic and color rules across every surface.
Website — Before / After
In-Context
Process
Identity Refresh → Logo & Color System → Web Architecture → Rollout
A Warmer, Clearer Canvas
A staged redesign — identity, system, web — that carried Canvas from a dated mark to a warm, confident brand with a website built around the work.
Credits
- Role
- Brand & Web Designer
- Tools
- Adobe Illustrator, Figma
- Year
- 2024