Brief

Cataloged decades of inconsistent marks used across the chapter, then designed a single unified mark to replace them.

Brief

Presenting a new identity to a 100+ member voting body is a design problem in itself. The proposal was built to win consent - anticipating objections, showing the mark in real use, and pairing it with a palette and logo variation system before the vote. Ratified by the membership and rolled out chapter-wide.

Brief

Rolled out across merch, social templates, and recruitment materials - the new identity showing up in real use within weeks of ratification.