Sri Lanka - Destination Campaign

Role

Designer

Year

2024

Timeline

1 Week

Type

Campaign Design

Approach

Illustrated visual language → multi-format system

Tools - Illustrator

A travel-campaign visual system for Sri Lanka - illustrated, place-rooted, and built to translate across print and social formats.

A one-week sprint to design a destination campaign for Sri Lanka - translating landscape, culture, and craft into an illustrated campaign system that holds together across formats.