Brand + Visual Design — 2024
Sri Lanka Tourism Campaign
Project Overview
- Role
- Designer
- Year
- 2024
- Timeline
- 1 Week
- Type
- Campaign Design
- Tools
- Illustrator
A travel-campaign visual system for Sri Lanka - illustrated, place-rooted, and built to translate across print and social formats.
A one-week sprint to design a destination campaign for Sri Lanka - translating landscape, culture, and craft into an illustrated campaign system that holds together across formats.
Phase 01
Visual language
Brief
Translated Sri Lankan landscape, culture, and craft into an illustrated visual language — color, mark, and mood before layout.
Phase 02
Format system
Brief
Extended the language into a multi-format system that holds together across print and social — one voice, many surfaces.
A place-rooted visual system built to translate across print and social — in a week.
Credits
- Designer
- Yanik Wickremasinghe