Brand + Event Campaign — 2024
Night in Rio
Project Overview
- Role
- Designer
- Year
- 2024
- Timeline
- 3 Days
- Type
- Event Branding + Marketing
- Tools
- Illustrator + Procreate
A three-day sprint to brand and launch an event across socials. Created identity, key art, and a full set of campaign cuts ready to ship.
A fast three-day turnaround to brand and launch an event across social channels. Covered identity, key art, and a full set of campaign cuts ready to ship.
Phase 01
Identity
Brief
Built directly on the ISAB identity system — carrying its mark, palette, and typographic voice into a themed one-night event.
Phase 02
Key art
Brief
Designed the hero key art that anchored the campaign — the poster that everything else was cut from.
Phase 03
Campaign cuts
Brief
Sliced the key art into a full set of ready-to-ship social cuts — stories, feed posts, and event graphics — delivered inside a three-day turnaround.
Branded, key-arted, and rolled out across social in three days.
Credits
- Designer
- Yanik Wickremasinghe