Product Design — 2024
Avocata
Project Overview
- Client
- Avocata (Co-founded)
- Role
- Co-Founder + Founding Designer
- Year
- 2024
- Timeline
- 3 Months
- Type
- 0 → 1 Startup
- Tools
- Figma + Adobe XD
Co-founded a nutrition app that turns healthy eating into a game. Led the product, visual, and brand design, from concept to UI to investor-ready prototype.
Our team worked over the span of one summer to create a website and app addressing one stubborn problem: eating healthy is boring. Avocata tackles this by turning nutrition into a game, the way Duolingo turned language learning into a daily habit. As co-founder and lead product designer, I was responsible for the entire design of the product - from brand identity and logo to UI/UX and full website. We brought the concept from a sketch on paper to an investor-ready prototype.
- 0 → prototype
- 3 mo
- Co-founder
- 1
Phase 01
Brand from zero
Brief
Built the Avocata identity from scratch — name, logo, palette, and visual language for a product that had to feel more like a game than a nutrition app.
Phase 02
Product design
Brief
Full UI/UX across homepage, AI recipe builder, cooking class flow, and the brand system that ties them together.
Phase 03
Investor-ready prototype
Brief
Packaged the design into a clickable prototype and pitch surface that took Avocata from a summer sketch to an investor-ready product.
From a sketch on paper to an investor-ready prototype in one summer.
Credits
- Co-Founder + Founding Designer
- Yanik Wickremasinghe