Avocata - Duolingo for Healthy Eating

Client

Avocata (Co-founded)

Role

Co-Founder + Founding Designer

Year

2024

Timeline

3 Months

Type

0 → 1 Startup

Approach

Brand from zero → product design → investor prototype

Tools - Figma + Adobe XD

Co-founded a nutrition app that turns healthy eating into a game - the way Duolingo turned language learning into a daily habit. Led design from brand to UI to investor-ready prototype.

Our team worked over the span of one summer to create a website and app addressing one stubborn problem: eating healthy is boring. Avocata tackles this by turning nutrition into a game, the way Duolingo turned language learning into a daily habit. As co-founder and lead product designer, I was responsible for the entire design of the product - from brand identity and logo to UI/UX and full website. We brought the concept from a sketch on paper to an investor-ready prototype.

0 → prototype

3 mo

Co-founder

1